Racist, sexist, misogynist, transphobic, homophobic… The list goes on and on. Nasty generalized poorly-defined pseudo-terms that the Left uses to beat us back. How do we go about breaking this?
Simple example: “Racism is not a word.”
We can use arguments for this if we want. We can, for example, point out that “prejudice plus power” is a definition coined specifically to make a certain argument (i.e. that only white people can be racist). We can expose dishonesty in our interlocutors by asking why they adopt such a definition and pressing the issue. We can also ask tricky questions, such as whether or not Barack Obama or a black CEO is capable of being racist. We can demand a precise definition and produce counterexamples until our opponent looks like an idiot. Such arguments are valid and necessary.
However, the most important thing is to take phrases like this – “Racism is not a word,” “Sexism is not a word,” etc. – and repeat them endlessly. Spray them all over Twitter. Trigger the liberals and get them to rail against the phrase, thus increasing its power. Just keep saying it, over and over again, and like magic, it will create a rhetorical weapon from nothing.