Light is the best disinfectant, but cockroaches scurry under the fridge when you flip the switch, figuratively speaking. That is to say, exposing a group of liberals for the crazies they are is a good idea, but they have ways of hiding from scrutiny. How to combat this?

Here’s a little idea for you: make efforts to link moderate leftists with radical ones, especially the ones that sound crazy. For example, there was, at one point, a group of white people who went to Jamaica to march around wearing manacles and collars while wearing shirts that said “So sorry” on the front (not making this up – Google it). There are photographs of this. The idea here is to juxtapose those images (photographs of the ‘so sorry’ people) with more moderate or socially acceptable Leftist activity. Suppose one took a quote from a professor who does some social-theoretic nonsense work on race, superimposed it over images of the ‘so sorry’ people, printed it out on fliers, and distributed it around a campus where said professor was scheduled to give a talk? It gives a rather ridiculous association to that professor’s work, effectively dampening their influence. This is only one example, but it’s a particularly good one because it doesn’t come across as right-wing propaganda. Those fliers could easily have been printed out by an overzealous social justice activist!

Another example of this kind of thing, to get your creative juices flowing: if a feminist journalist has said something a bit “hasty” in the past, you can make an effort to associate everything she says with that quote. Suppose further that said journalist has said or implied that it is morally acceptable for a woman to assault a man for reasons besides self-defense (there is a popular Jezebel article that does this, with strings of delightfully over-the-top agreement in the comments section). Go ahead and find one of her new articles, enthusiastically “agree” with her, and casually bring up said dirty laundry. “Your remark about how monogamy is intrinsically oppressive is spot-on!  Anyone engaging in monogamy is not a true feminist.” This also helps to drive the entire Left toward a more radical position, which is what we want, in order to create a backlash.

A third example: trolling moderate leftists (esp. journalists and academics) by chastising them in the guise of a more radical leftist is a great way to embarrass them, because it drops them into a catch-22: either argue against the more radical wing of their movement (necessarily forcing them to appeal to non-Leftist principles) or agree with the craziness. If they do the first, you can alert some more obnoxious SJW types to said person’s disagreement; one link on the loonier parts of Tumblr can trigger a hysterical dogpile on the person in question, which ratchets up the pressure and helps splinter the Left via internal strife. If your target instead responds by agreeing with the crazy statements you’re making, you can then spread the word far and wide that [name] agrees with [insane statement].

Remember, this all works on the principle that the Left survives by dealing with people piece-meal. A moderate leftist will repudiate the more extreme fringes of their movement in front of dissenters while agreeing with it in private. The way to break this form of evasion and nail them down to what they earnestly believe is to make the craziness stick to the moderates.


The best lack all conviction, while the worst
Are full of passionate intensity.

Let’s reverse Yeats’ little lament here: let the worst lack all conviction, and let the best be filled with passionate intensity. Let Hillary’s little medical condition, whatever it is, be a metaphor for the current state of the Left. The foe is weak; crush him.

Demoralizing the Left is our best bet at the moment. We already have them on the back foot between Trump and Brexit. Here are some thoughts on future propaganda efforts:

  1. Gloating. Make sure to gloat every time the Left loses even a minor battle. Gloat in front of leftists. Gloat in front of cuckservatives. Gloat everywhere. Blow it out of proportion if you have to, and don’t let them forget. The best way to do this is to frame each defeat that the Left suffers as symptomatic of a wider sea change. Play connect-the-dots; even better, trick them into playing connect-the-dots!
  2. Remind them that we’re here. Thanks to the American Democratic Party’s bungling, Leftists across America (and most likely in other English-speaking countries) know about the alt-right. So let’s be the bogeymen, the monsters that hide under their beds. Every time a piece of conservative propaganda makes the rounds, attribute it to the alt-right. Put flyers up in meatspace, and put comments everywhere on the internet. Make sure that the alt-right is constantly floating just below the surface of every liberal’s fragile consciousness. We want them to be even more paranoid about us than they already are. Scare ’em shitless.
  3. Demoralize the important ones. We want every Leftist, especially the ones who play an important role (university professors, media drones, etc.) to question their cause, both in terms of its moral rightness and its chances of success.

Twilight of the Idols

Allow me to hammer this point home: there have been a number of institutions and, more importantly, ideas, which have been deemed untouchable for the past few decades. It is time to begin smashing them.

The following is a rather dense bit of exposition, and I’m not going to bother unpacking it, so pay close attention: political correctness is sustained by each individual’s belief that everyone else believes in political correctness. This means that political correctness is capable of drowning out a single low-status dissenter, but if a sufficient number of people reject political correctness, its hegemony will begin to waver. Disruption of this kind is typically quashed by means of creating a category, out-grouping that category, and then subsuming dissenters under that category. Ideological resonance of this kind can only be disrupted if its protective mechanisms are dismantled or avoided.

This has several consequences:

  1. The right wing continually creates new labels for itself in order to avoid the out-grouping procedure, but this has not worked in the past. We need to stick with our current label (alt-right).
  2. Surprising people tends to create cognitive dissonance in them; a person undergoing cognitive dissonance is ideologically labile and there exists a possibility of breaking their conditioning. The more high-status, well-known, and well-liked people who surprise people by embracing our ideology, the more cognitive dissonance we create.
  3. A single person is easily quashed, unless they are high-status and wealthy (e.g. Trump). Thus, we need large groups of people coming out as alt-right at the same time.
  4. Ideological resonance is localized to particular social niches and has a finite amount of power with which to quash dissenting voices. Accordingly, liberal democratic ideological resonance is stretched thin when people from multiple social niches begin to dissent at the same time.

There is a unifying theme to all of this, and it is not free association. A philosopher will see it at once. If you do not see it at once, re-read and think carefully.


Youth Outreach II – Masculinity

Another word on outreach to youth: our primary target is the angry young man.

We’ve all heard the phrase “angry young man” before. You can see angry young men wearing anarchy symbols, marching at university protests, and decrying the evils of oppression. This is because the Left has largely cornered the ideological market among such people; it tells them that the root of their problems is the “unfair” standards of masculinity that society thrusts on them, that they are in some way to blame for this, and that they have a “responsibility” to overturn it. This works on the majority of people, because the majority of people are stupid, lazy, and corrupt. We’ll never appeal to the majority, but a major pillar of our ideology is faith in excellence. If we can reach the best people, we’ll win.

So, how do we reach the best (that is, most intelligent, motivated, and virtuous) angry young men? The only way to do this is to offer them something that liberal democratic society does not, which is an authentic masculinity. On the one hand, this means no more male guilt, no more white guilt, no more self-flagellation over privilege, no more t-shirts that say “This is what a feminist looks like,” no more “It’s okay to cry in public,” and no more “Get in touch with your femininity.” On the other hand, however, it also means no more keg stands, no more meathead antics, no more bro culture, and certainly no more pants halfway to your knees. The very best of the angry young men loathe both of these views. So, what do we offer them instead?

We offer virtue – in the ancient sense. A man is strong and capable, both physically and mentally; he is effective; he is alert; he is quick-witted; he works hard, but he loves danger and he loves to play. A man is strong-willed, but willing to subordinate himself, not to arbitrary standards, but to a cause and an ideal. His faculties of reasoning are sharp and he wields them like a sword; he is a master of calculated aggression. We offer a vision of Nietzschean virtue that would make H.L. Mencken grin knowingly and cause a feminist ‘philosopher’ no end of impotent rage.

Should you argue with them on a logical basis? Yes, but sometimes showing  is more important than telling. Don’t argue that your vision of masculinity is superior to the liberal-democratic indoctrination they grew up with. Just be an exemplar yourself, and they will follow suit, because it is their nature.

Youth Outreach

We need to get our ideas out to the rising generation. Every successful political movement reaches out to young people, and by young people I mean those between 13 and 20. How do we make this happen?

A few ideas:

  1. Make alt-right memes and pictures that are easily compressed and shareable via apps popular with youth, e.g. Snapchat, Kik, etc.
  2. There are already some alt-right song parodies floating around. If you’re musically talented, go ahead and write parodies of popular songs among youth. The metal subculture seems especially receptive, but parodying any popular song will help.
  3. Make it cool! This is a more abstract point, but also the most important point of all. Find ways to present the alt-right as something offensive and rebellious that your parents will just hate, maaaan. Make sure that groups of old leftists find out about it, too, so they’ll panic about it and increase their children’s curiosity about it. “Don’t push the big red button, Timmy!”
  4. Make it substantial. Traditional ideas like ours provide a palpable, substantial alternative to the yawning emptiness offered by contemporary culture. Find ways to simplify the important points of our message (e.g. emphasis on tradition and belonging to a culture) and put it in places where the young will find it.
  5. Provide them with argumentsThe memes and songs should provide facts and arguments simple enough to be understood and used by young people. If only one kid, popular in his friend group, becomes alt-right, then all of his friends will follow.

Remember, kids: progress is old news!