Hot-spotting is the practice of repeatedly targeting a location (which could be anything from a website to a university campus) with our propaganda as a means of turning it into a “hot spot.” A hot-spot is any place where alt-right ideas freely circulate for a time before the spot is forcibly “cooled” by outside interference (e.g. people taking down fliers or banning speakers). Two things: what is the purpose of hot-spotting, and what is the best way to do it?

The purpose of hot spotting is twofold. First and foremost, it creates a spectacle that can draw media attention and get people talking. Second, propaganda is more effective when it comes from multiple sourcse; if we hot-spot a large website at the same time as a university campus, for example, and a student at that campus goes to that website, we make a stronger impression on that student than if only one or the other had occurred. Influences don’t add, but multiply.

As to how hot-spotting works, we follow the amplification rule: always increase the intensity of propaganda where it is already present. Here’s an analogy: there are certain species of hornet, the venom of which has a scent that attracts other hornets to sting the victim. When you see, for example, alt-right fliers posted somewhere, you should react the way those hornets do when they smell the scent of their venom. If there are already fliers in one building in your town, post some more elsewhere. This also extends to other situations, including alt-right content on the internet. If someone with alt-right views is scheduled to speak at a nearby campus in a few weeks, post some fliers around that campus. And if other people follow the amplification rule, that campus will soon be flooded with fliers. Notice that hot-spotting eliminates the need to organize large operations, or indeed organize anything. This way, it happens organically.

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